All shoppers are not created equal. Some are technically savvy. Most are
not. What nearly all shoppers share in common is they tend to go where they
are familiar, and remain where they are comfortable. For all of their obvious
benefits, even the best-designed e-commerce websites still do not provide
shoppers with a venue as familiar, intuitive, comfortable or pleasurable for
shopping as a print-catalog.
The frequency and duration of visits by shoppers to your website are crucial
factors in converting shoppers into customers. The more often they visit
and the longer they stay, the more likely they are to make purchases
Our solution, the iCatalog Live, enables catalog merchants to uniquely
satisfy the needs of multi-channel buyers and sellers online. With an
iCatalog, the brand identity and image-matched marketing messages you
have crafted so carefully in your print-catalog, and the state-of-the-art
technology driving your website, coalesce to produce the sort of reliable,
intuitive shopping experience that attracts visitors, increases the duration
of each visit, encourages shoppers to become customers, produces sales and
establishes a basis for a customer relationship.