iCatalog Live Online Catalog Solution Enhances Custom Chrome® Website-
The Document Pros provides intuitive online catalog shopping for Global Motorsport Group.

San Jose, CA-- November 20th 2004– The Document Pros, Inc. (http://www.thedocpros.com) a leading supplier of interactive publishing solutions for the catalog industry enabling customers to transform existing printed catalogs into online replications, has teamed with Custom Chrome (http://www.customchrome.com), the worlds largest independent supplier of aftermarket parts and accessories for Harley-Davidson® motorcycles, to launch a complimentary alternative shopping method called iCatalog Live for both their dealer and public websites.

"When we decided to add a virtual catalog solution, we looked at many  different solutions before selecting the iCatalog Live from The Document Pros. We produce nearly 3000 catalog pages a year for our Custom Chrome and Motorcycle Stuff catalogs,and this decision yielded Global an incredibly effective means for leveraging our catalog assets on the web, said Steve Smith, CIO for Global Motorsport Group.

According to Peter Heitmann, VP of Marketing for The Document Pros, Inc., the iCatalog Live solution is more than just a dynamically -linked HTML replica of the Custom Chrome paper catalog. "Optional features such as SmartSearch – Advanced search capabilities based on any alphanumeric text in the catalog copy lead to a better user experience, and enhance the effectiveness of an existing data-driven website. The beauty of Smart Search is that when you have over 50,000 products on 1400 pages, the returned search results contain contextually relevant text wrapping in the search descriptor. This tool accurately guides shoppers to their area of interest more quickly, and avoids frustration,” said Heitmann. 

In 2005, the goal of this partnership is to integrate the iCatalog Solution with Custom Chrome authorized brick and mortar dealers who already have an established web presence, as well as offer a fully self-contained iCatalog Pro solution to dealers who are either just establishing or are rethinking their web strategy.

Smith added that "besides being cost-effective, we were impressed at how easy the integration of the iCatalog Live was with both our public web presence and dealer e-commerce systems. If you get a call from The Document Pros, I suggest you take it."

For more info about The Document Pros complete suite of iCatalog products and services, visit www.thedocpros.com

The Document Pros and The Document Pros iCatalog are either trademarks or registered trademarks of The Document Pros. All other company and product names may be trademarks or registered trademarks of their respective companies or owners.

Contact:
The Document Pros, Inc.
1330 S. Bascom Avenue, Suite E
San Jose, CA 95128
408.292.8210

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The Document Pros Enhances Industry’s Leading Online Catalog Solution

SAN JOSE, Calif. – January 26, 2004 – The Document Pros, Inc. (http://www.thedocpros.com) today announced the availability of iCatalog, formerly Cop-e-Cat, the industry leading print-to-online catalog publishing solution. Supported by its strong base of customers, The Document Pros continues to lead the market in providing cost-effective and innovative technologies and services so catalog merchants can more easily offer exact replications of their printed catalogs online, while achieving faster time-to-value for their multichannel merchandising investments.

One of the biggest challenges facing catalog merchants today is balancing the need to reduce costs with the need to increase services for the growing number of catalog recipients who prefer to shop and place orders on the Internet. Since most shoppers browse the Internet using a printed catalog for reference, presenting products online in this familiar format has become a necessary requirement for an effective online merchandising strategy.

“Meant to enhance, rather than supplant, traditional e-commerce site design, online catalogs blend the look and feel of a paper catalog with the convenience and instant gratification of an
e-commerce site,” reports industry analyst Paula Rosenblum at AMR Research.

iCatalog provides a quick, cost-effective solution by generating online catalogs that look exactly like published print catalogs, including every word and every image. The solution uses the same Adobe® Acrobat®, as well as the other file formats, used to publish printed catalogs and converts these files into an interactive online catalog that blends seamlessly with existing e-commerce systems and merchandising websites. The solution includes innovative features such as SmartSearch, SmartCart and TrueGraphics to provide an unparalleled level of online clarity and contextual relevance for Internet shoppers that results in increased sales conversion, higher average orders and increased customer satisfaction.

SmartSearch – Advanced search capabilities based on any alphanumeric text in the catalog copy. Returned search results contain contextually relevant text wrapping the search descriptor, accurately guides shoppers to their area of interest more quickly.

SmartCart – Innovative customizable shopping cart user interface that displays as a floating dashboard within the context of the current catalog page, ensures a cohesive online shopping experience.

TrueGraphics – Pioneering process increases clarity of online graphics without increasing bandwidth requirements, enables catalog merchants to display truly clear graphic detail that drives sales conversion.

A current customer of The Document Pros and one of America’s most intriguing mail order catalogs for over 15 years, Lifestyle Fascination is receiving numerous benefits from iCatalog. “We received a phone call recently from a customer who refused to shop online until our monthly virtual catalog was updated. Our customers are demanding to view and shop from our icatalog replica,” comments Eli Fisher, marketing manager for Lifestyle Fascination.

“Our proven solution has helped customers experience a dramatic impact to their bottom line with many customers citing up to 30% higher average orders through their online catalog,” said Peter Heitmann, co-founder of The Document Pros, Inc. “With each new release of iCatalog, we set the goal of raising the bar for online catalog publishing solutions, for ourselves and for our customers.”

iCatalog is available immediately through The Document Pros.

About The Document Pros
The Document Pros is a leading supplier of interactive publishing solutions for the catalog industry enabling customers to transform existing printed catalogs into online replications in which every word and every image is duplicated exactly. Since our inception, we have focused exclusively on providing print-to-online catalog conversion solutions. Our innovative technology and pioneering process have been used to successfully convert hundreds of published print catalogs to online counterparts for leading Catalog Age Top 100 customers with a focus on automotive, boating, manufacturing and apparel. For more information, visit us at http://www.thedocpros.com.

The Document Pros and The Document Pros iCatalog are either trademarks or registered trademarks of The Document Pros. All other company and product names may be trademarks or registered trademarks of their respective companies or owners.

Contact:
The Document Pros, Inc.
1330 S. Bascom Avenue, Suite E
San Jose, CA 95128
866.362.7767