Triarco Arts and Crafts Announces new Web-Channel through iCatalog Pro Service.

PLYMOUTH, MN -Monday April 17th 2006

Triarco Arts and Crafts Announces new Web-Channel through iCatalog Pro Service

Triarco Arts and Crafts, has been satisfying the imagination of Teachers and Artists with high quality products since 1946 through their paper catalog and direct marketing efforts. Adding to these existing sales channels, Triarco has unveiled a powerful web strategy which replicates their catalog online, allowing their clients to place orders via the internet by simply flipping through the catalog page and clicking on an item to purchase.

According to Terry Clayton, General Manager for Triarco Arts and Crafts, the iCatalog Pro websites have given their company an online advantage over their competition. “Our customers are accustomed to paging through a printed catalog in order to write their purchase requisitions and purchase orders. Now they are able to view our websites in the same manner, and therefore are not required to learn how to use a different system in order to make an online purchase. The iCatalog system has made it easy and comfortable for our customers to make the transition to online ordering”, said Clayton.

The iCatalog Pro solution from The Document Pros provides all the catalog, search and shopping cart functionality required for an end-to-end online shopping solution. These powerful sites also include an easy to use web-based administration panel that provides 24/7 access, allowing you to add or edit shopping cart details such as product availability as needed, when needed.

Clayton added that “the optical character recognition tool in the sites SmartSearch feature has not only been easy for our customers to use, it has also increased the productivity of our bid department. In the past we have had to page through the printed catalog in order to find specific information that is written generically in the bid request. We now also use the SmartSearch feature in-house to locate the products and SKU numbers and can find the needed information much faster in the electronic version. “

“We have had such good results, that we have decided to work with The Document Pros to create additional websites for our Good Time Attractions novelty catalog and the Benton-Kirby giftware catalog. This is clearly the model our clients have been looking for: intuitive online shopping”, Clayton states.

David Stanek, Customer Relations Manager for The Document Pros, sees Triarco Arts and Crafts as the perfect fit for the iCatalog Pro. “Not only can Triarco easily and cost-effectively update their catalog pages and content year-round, they can also add retail flyers and promotional content to mirror their Direct Marketing efforts. We work closely with each catalog merchant to develop timely submission of deliverables for meeting deadlines. Everything we do is about making the web more efficient for catalog merchants, and allowing each merchant to offer a solution that best fits their target audience”, Stanek stated.


About The Document Pros
The Document Pros is a leading supplier of interactive publishing solutions for the catalog industry enabling customers to transform existing printed catalogs into online replications in which every word and every image is duplicated exactly. Since our inception, we have focused exclusively on providing print-to-online catalog conversion solutions. Our proven solution has helped catalog merchants experience a dramatic impact to their bottom line with many customers citing up to 30% higher average orders through their online catalog replication service.

For more info about The Document Pros (http://www.thedocpros.com) complete suite of iCatalog products and services, visit www.thedocpros.com.

The Document Pros and The Document Pros iCatalog are either trademarks or registered trademarks of The Document Pros. All other company and product names may be trademarks or registered trademarks of their respective companies or owners.

Contact:
The Document Pros, Inc.
1330 S. Bascom Avenue, Suite E
San Jose, CA 95128
408 292-8210