Sane Solutions, A Leader in Website Traffic Analysis Software, and The Document Pros, Join Forces.

San Jose, CA - May 10th 2005

The Document Pros, Inc. (http://www.thedocpros.com) a leading supplier of interactive publishing solutions for the catalog industry enabling customers to transform existing printed catalogs into online replications, has teamed with Sane Solutions (http://www.sane.com), to become a Nettracker Systems Integrator. Nettracker Web Analytics capture visitors click streams paths for insight into a catalog merchant’s internet marketing success, online product interests, visitors conversion and retention patterns. Forrester Research recommends Nettracker as one of the top three out of 52 Web analytics solutions that an organization should put on their short list to evaluate.

According to The Document Pros VP of Marketing, Peter Heitmann, “as the role of Web sites continues to mature, the methods by which catalog merchants track these Web sites must mature as well. As more and more departments within each company have come depend on this information, the scope of questions each organization has about their Web site traffic grows exponentially. Self- Service custom reporting which is automatically updated each day, like our Nettracker Pro solution, is necessary for catalog merchants to be able to answer their own unique questions.”

Sane Solutions and The Document Pros agreed to become marketing partners for the Nettracker solutions due to the tremendous need for cost-effective web analytics in the paper catalog arena. “It was a natural fit for our company’s goal of providing intuitive solutions that compliment our iCatalog suite of services”, Heitmann stated. Speaking with Catalog Age earlier this month, Karen Hudgins, market specialist for Sane Solutions went on to add that “catalog retailers could greatly benefit from this advance in Website traffic analysis. For example, if an online catalog features several items within a Web page that requires a visitor to scroll down in order to view all of the items, the use of page tags will allow the Website owner to see if visitors are scrolling down far enough to see all of the items displayed.” Page tagging is just one example of how catalog merchants can have an instant window to understand how effective their products and promotions are.

For more info about Nettracker and The Document Pros (http://www.thedocpros.com) complete suite of iCatalog products and services, visit www.thedocpros.com.

The Document Pros and The Document Pros iCatalog are either trademarks or registered trademarks of The Document Pros. All other company and product names may be trademarks or registered trademarks of their respective companies or owners.

Contact:
The Document Pros, Inc.
1330 S. Bascom Avenue, Suite E
San Jose, CA 95128
408 292-8210