iCatalog Live and
iCatalog Pro provide digital liberation for catalogs by creating
interactive online catalogs that look exactly like your published
print catalogs.
One of the biggest challenges facing
catalog merchants today is balancing the need to reduce costs
with the need to increase services for the growing number
of catalog recipients who prefer to shop and place orders
on the Internet. Since most shoppers browse the Internet using
a printed catalog for reference, presenting products online
in this familiar format has become a necessary requirement
for an effective online merchandising strategy.
The iCatalog suite of products provides quick, cost-effective
solutions by generating online catalogs that look exactly
like your printed catalogs, including every word and every
image.
How it Works
iCatalog products use the same Adobe®
Acrobat®, as well as the other file formats, used to publish
your printed catalogs and converts these files into interactive
online catalogs that blend seamlessly with your merchandising
website.
The Doc Pros provides two versions of iCatalog to meet
your e-commerce requirements. iCatalog
Live leverages your existing e-commerce system, while iCatalog
Pro provides an end-to-end catalog and commerce solution.
Both products are designed to ensure a cohesive online experience,
allowing shoppers to move easily between catalog, merchandising
site and shopping cart.
iCatalog Advantages
True Duplication– iCatalog Live and iCatalog Pro allow you to
retain and leverage years of direct marketing layout and merchandising
expertise by providing online catalogs that look exactly like
your printed catalogs, visually preserving intended product
placement, cross-sells and up-sells. The advantage, an intuitive
online shopping experience that generates higher average orders.
Unparalleled Clarity –
iCatalog Live and iCatalog Pro include innovative compression
and optimization technology that provides unparalleled online
clarity of copy and graphics detail for apparel, collectibles,
schematics, and much more. The advantage, a level of online
clarity that drives sales conversion.
Density Accuracy –
iCatalog Live and iCatalog Pro allow you to move an unlimited
number of products online quickly and accurately. With pioneering
SmartLink technology, iCatalog products successfully convert
entire Big Books regardless of product density. The advantage,
a reliable and accurate online experience that increases customer
loyalty.
Key Features and Benefits
Full Page – Unique
optimization and compression technology generates true full-size
page views with average load times from under 10 seconds to
a fraction of a second, enabling shoppers to conveniently
browse the catalog online regardless of their connection speed.
Mini Page – Fully
functional mini pages enable shoppers to flip through the
catalog and place orders quickly and easily.
Table of Contents –
Includes a complete hyperlinked listing based on sequential
and non-sequential page locations across sections, enabling
shoppers to immediately jump to specific areas of interest.
SmartLink – Innovative
technology accurately generates links for thousands of pages
and tens of thousands of items, empowering you to cost effectively
move more products online.
TrueGraphics – Pioneering
process increases clarity of online graphics without increasing
bandwidth requirements, enabling you to display truly clear
graphic detail that drives sales conversion.
TrueText – Displays
truly legible online text, allowing you to maximize your print
copy investments.
Keyword Search – Provides
search capabilities based on keyword, page number or product
number.
SmartSearch – Optional
advanced search capabilities based on any alphanumeric text
in the catalog copy. Returned search results contain contextually
relevant text wrapping the search descriptor, accurately guiding
shoppers to their area of interest more quickly.
Shopping Cart – Links
directly with the online catalog from any desired page representation
using any required information item such as SKU number or
even keyword. This feature can be used in conjunction with
third-party e-commerce systems, enabling you to maximize your
existing technology investments.
SmartCart – Innovative
option provides customizable shopping cart user interface
that displays as a floating dashboard within the context of
the current catalog page, ensuring a cohesive online shopping
experience.
Email – Optional feature enables shoppers to
email a catalog page to others, enabling you to increase reach
without increasing overhead.
For more information, contact a sales
representative at: 408.292.8210.
